As technology advances, so too do the demands and expectations of consumers. Clients now expect a seamless, intuitive and comprehensive control experience across multiple devices – where ease of use, unified operation of connected sub-systems, and natural interaction are all effortless. But what else is driving change?  Control4’s Jason Girardier leads a discussion exploring how control platforms are evolving to offer more flexible and personalised experiences. Drawing on insights from seasoned integrators, Richard Reid of SCCI and Angus Murray of New Wave AV, the session will highlight how the control landscape has shifted, how consumer expectations have moved and how the impact of market dynamics continue to drive innovation in meeting customer expectations.